Ways To Benefit From The Prevalence Of Smartphones

Source: ITS

The world population surpassed 8 billion in mid-November 2022 and in 2023, the number of global smartphone users is estimated at 6.8 billion, over 75% of the total population.

In this blog, we’ll be examining the advantages of increased smartphone and smart device usage, with a particular emphasis on mobile marketing.

Source: OMI

Mobile marketing refers to the promotion of products and services through mobile devices like smartphones and tablets. It leverages modern mobile technology features such as location services to customize marketing campaigns according to a person’s location.

Here are 7 Types of Mobile Marketing Strategies that businesses can seek to utilize:

1. Mobile Application Marketing

Source: Later

A form of mobile marketing that enables businesses to showcase their ads within mobile applications. Facebook ads, for instance, provide a way for businesses to promote their products or services as users browse through their Facebook feeds.

2. In-Game Advertisements

Source: BrandNew

In-game ads are promotional messages that appear during loading or gameplay in mobile games. These ads can take the form of banners or full-screen displays.

3. Quick Response Barcodes (QR Codes)

Source: KasperSky

QR codes offer businesses a convenient way to direct consumers to their websites, as demonstrated in the above example. By scanning the QR code using their smartphone camera, customers can easily access the business’s website.

4. Mobile Banner Advertisements

Source: Instapage

Mobile banner ads are akin to the banners seen on desktop web pages, but they are optimized for the mobile interface to ensure customers can view the ads easily.

5. Bluetooth Marketing

Source: Beaconstac

Bluetooth marketing enables businesses to transmit location-specific information to customers who have enabled Bluetooth on their smartphones. By doing so, the business can attract relevant customers who are nearby and make their products or services more easily accessible.

6. Voice Marketing

Source: Respondfast

Voice marketing, also referred to as telemarketing, involves businesses employing automated services to call customers and promote their goods or services. Smart devices like Google Home or Alexa can also be used in voice marketing since they can identify keywords of consumers’ interests and suggest similar items to them.

7. SMS Marketing

Source: Mayple

SMS marketing involves businesses sending out mass text messages to consumers to inform them about new promotions, products, or services. Customers can instantly receive the information through their messaging app on their smartphones, while businesses can keep customers updated as they can view the messages on their phones, which are typically within arm’s reach.

Upon learning about the 7 mobile marketing strategies, businesses can choose the most appropriate ones for their products or services to effectively reach their intended audience.