Category: Uncategorized

  • Integrated Marketing Campaigns – The Key Building Brand Awareness

    Source: HiTechNectar With so many different channels and touch-points available to consumers in present time, it is important for businesses to have a unified and consistent message across all communication efforts. IMC helps to create a seamless and cohesive brand experience for customers, increasing the likelihood that they will remember and recognize the brand. The…

  • Viral Marketing – A Double-Edged Sword

    Viral marketing aims to spread information about a product or service through person-to-person methods like word of mouth, online sharing, or email forwarding. Its main goal is to encourage individuals to share the message, leading to rapid and expansive growth in reach. The Good Viral marketing is effective because it quickly reaches a large audience.…

  • Ways To Benefit From The Prevalence Of Smartphones

    Source: ITS The world population surpassed 8 billion in mid-November 2022 and in 2023, the number of global smartphone users is estimated at 6.8 billion, over 75% of the total population. In this blog, we’ll be examining the advantages of increased smartphone and smart device usage, with a particular emphasis on mobile marketing. Source: OMI Mobile…

  • SEO or PPC – Which Should I Use?

    Source: Search Engine Journal Let us first briefly recap what the acronyms stand for respectively and what they mean exactly!  Search Engine Optimization (SEO) The method utilized to enhance a website’s technical setup, content relevance, and link popularity so that its pages become easily discoverable and more relevant to user search inquiries, resulting in higher…

  • Digital Marketing & Communications – What Is The Right Way?

    Digital Marketing is the most used strategy by businesses today but what exactly is it? A definition given by mailchimp.com is any form of publicity that involves the use of electronic devices to convey promotional messaging and measure its impact through consumers’ journey. Source: Reviews XP Now, let us discuss how Digital Marketing can affect…

  • Is TikTok The Way To Go For Content Marketing In 2023?

    Source: CNBC The Trendiest Platform now No matter where we are, we witness TikTok on the phone screens of many individuals. It may just be many short videos, some with no context at all, playing within that very application but it has managed to gather the interest of many. Why is this so? Search up…

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