Digital Marketing is the most used strategy by businesses today but what exactly is it? A definition given by mailchimp.com is any form of publicity that involves the use of electronic devices to convey promotional messaging and measure its impact through consumers’ journey.
Source: Reviews XP
Now, let us discuss how Digital Marketing can affect our current business operations! Are there changes that need to be adopted? Allow me to bring you through the must-knows:
- Digital Marketing Proposal
Never miss out Convincing Information and Logistical Information when coming up with a digital marketing proposal for your client.
Convincing Information includes informing your clients about how your services are beneficial to their businesses. Whereas, Logistical Information refers to the services you seek to provide. Examples include social media management and webpage design. A sales pitch should be added in for this portion as well.
To formulate an effective sales pitch, just imagine an arc.
Source: Cirrus Insight
First and foremost, always ensure you address your target audience. Secondly, identify pain points and problems pertaining to your clients’ businesses and provide proposed solutions to tackle them. After that, conclude the pitch with a summary of the solutions and reaffirm to your clients that you can resolve the detected problems.
It does not end at the proposal. Let us now look into how you can better communicate with your clients and consumers!
2. Communication With Stakeholders
Messages sent across should always be clear and concise. Here is how you can utilize SMART objectives to come up with an ideal message:
Source: Hydrate Marketing
These attributes can also be used for your sales pitch!
Hopefully, this blog has given you sufficient insights on digital marketing proposal and communicating with your stakeholders. As important as it is to offer great service, you must first be good at selling your service to bring in buyers of your service!
Thoughts on Digital Marketing 
One response to “Digital Marketing & Communications – What Is The Right Way?”
Hi Alvin, finished reading on your blog post and I am impressed with your blog post on the steps of how a business operations should take to achieve the right way in their digital marketing efforts. Blog post also included a clear and directive approach of how a business can be influence by digital marketing.
A suggestion would be to include more insights of how the business can morph its strategies and what digital channels could the business possibly utilise on to reach out and engage their audience better.
Overall, a good and clear blog post and I enjoyed reading it. Well done.
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